Our Company
Come see what we're all about
United Brands is an entrepreneurial company dedicated to providing our wholesalers and consumers with the highest quality beverages. We use vision, creativity and cutting-edge technology to create bold, innovative products. Transitioning them into recognized national brands.
Leading The Way in the Beverage Industry
We believe innovation is creating something new, not duplicating what someone else has already done. We create things that haven’t been done before, we embrace innovation as a core value for two reasons:
- Success in the beverage industry requires understanding not just where the market is today, but where it will be in 5, 10 or even 20 years. We invest significant resources in conducting our own demographic and psychographic research, and then develop new products based on what the next generation of consumers will want.
- The beverage industry is a mature market. Normally, increasing market share requires taking it from someone else – a difficult and expensive process. We prefer to increase the size of the market as a whole by developing new products and market segments that increase overall beverage consumption. In doing so, we use our resources more efficiently, achieve better market share, and contribute to the growth of the industry as a whole.
TALENT AND TECHNOLOGY
United Brands has the people and the technology to create bold new beverage products and brands that allow us to dominate our market segments. Organizational capabilities include; proprietary research, leading beverage specialists, unique packaging, nationwide distribution network, and an experienced management team.
PROPRIETARY RESEARCH
At United Brands, we believe in knowing where the market is today and, more important, where it will be in 5 or 10 years. We conduct extensive research to understand all aspects of our consumers and how to market our products more effectively. In particular, we study the current beverage consumption patterns of our target market to determine what products, sizes and flavors they will want in the future.
LEADING SPECIALISTS
United Brands employs top-tier beverage specialists, including one of the world’s leading microbiologists, to guide our product development efforts. Our brand developers, food chemists and scientists all have extensive experience in new product development. Our combination of people and technology enable us to develop and introduce innovative beverage products that leave more traditional products behind.
UNIQUE PACKAGING
United Brands is not afraid to push the envelope when it comes to design and packaging. Our distinctive packaging is legendary within the industry, and has set the standard for its bold use of color and dynamic design principles. We spare no expense when it comes to packaging, as our product and packaging designs are industry leading.
DISTRIBUTION NETWORK
United Brands has one of the largest and most efficient beer distribution networks in the U.S.A. Our wholesalers can be found in every major metropolitan area around the country, and are often the market leaders in their respective cities.
EXPERIENCED MANAGEMENT
United Brands has grown into a leading beverage producer by employing some of the best minds in the beer business. Our vice presidents and regional managers have deep experience managing distributor networks, and are well known and respected throughout the industry. Thanks to the stability and experience of our management team, our wholesaler customers know they can count on United Brands for premier products and superior customer service.
